Student Project: Dumpling House Re-Branding
This rebranding project was a design assignment in the Fall of 2019. The assignment was to select a local business and give them an entirely new visual identity. I choose Dumpling House, a local authentic Asian cuisine restaurant that I frequent.
This rebranding project was a design assignment in the Fall of 2019. The assignment was to select a local business and give them an entirely new visual identity. I choose Dumpling House, a local authentic Asian cuisine restaurant that I frequent.
I created a brand identity manual which displays how the design progression of the branding elements and how the logo should be used. Within this manual are examples of the identity elements on different signage, clothing, and to-go items. I also included the do’s and don’ts for how to display the logo and general brand identity information such as brand colors and fonts.
We were also required to animate the logo in some way. I created a quick paced animation that has high energy. I wanted it to be very intense and eye catching because if you are scrolling through social media, such as Instagram for example, the fast-moving growing circles will likely catch the users eye, making them more inclined to watch the animation.